Excellence in Business Communication, 12th Edition
Chapter 12. Writing Reports and Proposals
"Despite its reputation as the underdog of the social media world, Pinterest outranks Twitter, Snapchat and Linkedin in popularity, according to this 2018 study.
"Data visualization uses algorithms to create images from data so humans can understand and respond to that data more effectively.
"In a talk that's part history lesson, part love letter to graphics, information designer Tommy McCall traces the centuries-long evolution of charts and diagrams -- and shows how complex data can be sculpted into beautiful shapes.
"Why do so many companies make bad decisions, even with access to unprecedented amounts of data?
"How are artificial intelligence and data visualization connected?
"We must all remember that in the end, the consumer of the product of all artificial intelligence or machine learning endeavors will be people.
"Without realizing it, we're fluent in the language of pictures, says illustrator Christoph Niemann.
"[Recently,] a ribbon was cut in Gluckstadt, Mississippi.
Christopher Ingraham (photo, left) reports on the topic at TheWashingtonPost.
"An infographic allows freelancers, businesses and all sorts of organizations to portray information in a visual, easily digestible manner.
"You may feel you can successfully engage listeners with the critical substance of your message.
Hal Landen (photo, left) has the 10 tips at VideoUniversity.
"YouTube Video Production and Video Editing Tips for Business, Social Media Marketing World 2017: YouTube Video Production from Idea to Execution.
"The numbers are staggering – marketers are investing heavily in visual content:
74% of marketers use visual assets in their social media marketing – Social Media Examiner
93% of senior marketers say photography is either important or critical to their overall marketing strategies – CMO Council
Video will account for 80% of all internet traffic by 2019 – Cisco
"How do you produce visual content and use it to catch your audience’s attention?
"Not every video can be shot on your phone, but authentic, timely video can have a high impact even if its production quality is lower.
"I spoke to top content marketers in the trenches to get their take on what’s working in the year ahead.
"When it comes to video editing, you may be wondering what’s the best tool to use.
"The graphic shows that the most popular fonts of last year were Helvetica, Arial, and Georgia, but that doesn't mean brands can't also have some fun with their typography.
"Short, concise messages should no longer be limited to your social media platforms.
"Video is the marketing juggernaut that continues to grow year over year.
"In short, there’s a lot of variables that can affect what makes for a good presentation.
"What negotiators don’t do, but should, says [Douglas] Stone [photo, left], is mentally prepare by reviewing five fundamental elements of a negotiation.
"With so many ways to visualize data, do you ever wonder which chart you should be using to showcase your information?
"Artist Kate Hartman uses wearable electronics to explore how we communicate, with ourselves and with the world.