Business in Action, 8th Ed.
Chapter 14: Product and Pricing Strategies
"The real issue with discounting.
"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits.
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible.
"You have crafted your business.
"Jesse Rieser's memories of growing up in Springfield, Missouri in the 1990s unfold against a familiar retail backdrop: storming the aisles of Toys R Us with his brother; meeting friends at the mall to flirt with girls and play videogames; hunting new bands in the CD racks of Best Buy," writes Laura Mellonee in a piece at Wired.
"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing.
"Ever wondered why it's called "7UP"?
Aytekin Tank (photo, left) is Founder of JotForm.
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Department stores have you all figured out, here are some of the tactics they use to get you to part with more cash.
"When I was designing ChattyPeople, my chatbot building platform, I realized this: No product survives meeting the customer.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores.
"Entrepreneurs (and novice marketers) often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
According to Caroline Ceniza-Levine (photo, left), "If you’re freelancing, temping, consulting, or in any kind of work arrangement other than permanent full-time employment with salary and benefits, you need to know how to price your services.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
While Turing has since said it will lower its price, here is how Laura Lorenzetti (photo, left) originally covered the story.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
"What are the odds that discounting your price is going to lead to a positive customer experience?