Business Communication Today, 14th Ed.
Chapter 8. Social Media
"Despite its reputation as the underdog of the social media world, Pinterest outranks Twitter, Snapchat and Linkedin in popularity, according to this 2018 study.
"Do you like curly fries?
"We’ve collected real stories about candidates who were well on their way to snagging a new role, but didn’t, all or at least in part because of a social media post (or posts) someone on the hiring side found during the vetting process.
"Behavior plays a major role in new targeting options on LinkedIn.
"As a TV meteorologist, Emily Sutton has been on the receiving end of negative comments for a decade.
"Perhaps you've seen text or image buttons on various websites inviting you to "subscribe via RSS.
"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left) in an article at Due.
"Take this FEMA quiz to test your knowledge on social media’s role in emergency management.
As 2018 enters its last two months, take a look at this 2018 social media report to see how it's held up.
"The vast majority of evidence suggests that our smartphones are not uniformly harmful, and in some cases, they may be a force for good.
"The next time you’re standing at the edge of a scenic cliff or on top of a waterfall, take care before snapping a quick selfie.
"Use your social-media channels to deliver remarkable customer experiences, develop deeper relationships, and produce content they want to devour.
"Keeping up with social media seems like an impossible task some days.
"Use of technology, especially social networking, has been shown to influence professor-student relationships.
Matthew Lynch reports at TheTechEdvocate.
"An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year.
"We’re headed toward the end of another year, and it’s time to start planning the next year.
"Our eighth-annual social media blog contest generated hundreds of nominations.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.