Excellence in Business Communication, 13th Edition
Chapter 5. Planning Business Messages
"[Recently] we looked at several ways to brainstorm ideas.
"Let’s face it: ideas are a dime a dozen.
"In today’s lesson, were going to look at how to organize your ideas.
"Brainstorms can be painful and they’re not always productive, but The Onion has perfected an approach that results in a higher number of good ideas.
"Established businesses rely on so-called best practices to retain their market share by limiting risk, but what happens when an established practice isn’t actually the best way to solve a problem?
"You may be overflowing with talent and ideas, but you won’t start making an impact unless you step up and stand out, says political commentator Symone D.
"Do your brainstorming sessions create a drizzle or a flood of ideas?
According to Seth Godin (photo, left), "We skew our thinking based on the first feedback we get.
"More than just lightly toasted, your brain feels singed.
Rich Bellis (photo, left), Associate Editor at Fast Company, presents the video on the subject.
Everyone can be creative.
"Allow your creativity to "flow" without judgment.
"Your teams assume they're talking about the same thing--until they realize they're not.
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"The idea is to live in the middle of ideas, believing in them enough to take action but not enough so they become too big of an anchor when something better comes along.
"The ability to think through problems to the second, third, and nth order—or what we will call second-order thinking for short—is a powerful tool that great thinkers use to their advantage all the time.
“No problem is too small or too trivial if we can really do something about it.
"Being able to constantly innovate means seeing opportunity and seizing it, but it also means knowing when to let something go.
Cailey Rizzo reports at TravelandLeisure.
"What's the secret to making content people love?
"In 1894, a New York Times writer warned against the dangers of riding a bicycle, predicting that it would lead to “weakness of mind, general lunacy and homicidal mania.
"Consider the concept of “Genchi Genbutsu,” a cornerstone of the Toyota Production System.
"Yet hard as it is for such organizations to innovate, large ones as diverse as Alcoa, the Discovery Group, and NASA’s Ames Research Center are actually doing so.
"Looking for a job where you can challenge yourself and stretch your creative muscles?
"How do creative people come up with great ideas?