Business in Action, 9th Ed.
Chapter 12: The Art and Science of Marketing
"Inspired by pandemic lessons that kept customers in cars, chains are adding more lanes and curbside pickup, improving apps and testing menu boards that use artificial intelligence.
"Research into the interplay between the discipline of neuroscience — which studies the brain and the nervous system — and marketing could help to explain how people make decisions, how they react to stimuli and what triggers might amplify or diminish the impulses that drive social interactions or even innovation in a business setting.
'With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
Fast food can be a polarizing topic.
New research highlights how important customer retention can be in determining the valuation of a corporation.
It’s more than just the convenience of online shopping.
The On Brand podcast features insightful discussions with successful brand managers.
The “Tide pod challenge,” in which teenagers challenged one another to eat toxic laundry detergent, caused a crisis-management challenge for Procter & Gamble.
Seasoned executive Arthur D.
The buying habits of the Millennial generation were shaped by growing up with digital technology.
Listen to this podcast.
Listen to this podcast.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
No one wants to visit a fast-food chain with a grubby dining room and unknown germs lurking in the kitchen.
Amazon, Netflix, and Home Depot some of America's favorite brands, according to the latest version of Morning Consult's Most Loved Brands study.
"When you frame it the right way, your feedback can get your colleague on your side.
"A listener wondered whether Grammar Girl should be saying "end quote" instead of 'unquote.
"Welcome back to Business English Skills 360 for today’s lesson on Business English communication skills for leading a group to a decision.
"Making a group of people agree on an important business decision can seem like a difficult task.
"Success in business depends on making good decisions.
"Naval Ravikant (@naval) is the CEO and co-founder of AngelList.
"This Business English Pod lesson is the final part in our series on handling a crisis.
"After starting a business, your next task is finding ways to acquire and retain customers.