Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
"In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
This website offers a wealth of advice on producing quality videos.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
Lee Odden (photo, left) covers the topic.
"Knowledge seldom takes the place of experience.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
"According to a 2013 HubSpot survey, blogging has overtaken SEO as the number one means for increasing traffic to your website.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
Bryan Eisenberg covers the topic in an article at ClickZ.
"Just because you’re been doing this for a few years doesn’t mean you have nothing to learn," says Allison Boyer.
"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value," declares Scott Gerber (photo, left) in a piece at Mashable.
Shanna Mallon (photo, left) uses a play on words to make her point.
Corey Eridon (photo, left) examines the data on the topic and provides the introduction to the infographic.
"How long should my tweet be?
John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
"There are so many interesting facts and numbers in the world of presentations, this infographic could be 5 times the size.
"Our focus has shifted from Social Media to VISUAL Social Media.