Business Communication Essentials, 7th Ed.
Chapter 14. Applying and Interviewing for Employment
"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.
David Reese (photo, left) offers a post on the topic at the Harvard Business Review blog.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"Unfortunately, candidates aren’t judged on how well they do their jobs; they’re judged on how well they describe how they do their jobs.
"Before you answer the question the employer asks, you should pause to think, 'What fear about the future caused them to ask this question about my past?
"In addition to your resume, everyone should have a professional bio," writes Marie Raperto (photo, left).
According to Vivian Giang (photo, left), "Sometimes hiring managers can eliminate a candidate immediately because they've crossed the line and done something completely inappropriate.
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information," writes Justin Gmoser (photo, left) in presenting this video on the topic.
"If you don't have a digital presence today, you don't exist," writes Tom Cochran (photo, left), Chief Technology Officer with Atlantic Media.
Julie Bort (photo, left) covers the seamier side of reputation management.
"The new year is often a good time to reflect on the good and bad things that have happened in the past year," says Vivian Giang with BusinessInsider.
"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.
There are four things that the most successful professionals have in common.
"Knowing what to wear on a job interview is half the battle of the interview itself.
When someone earnestly complements you, how does it make you feel?
It's not all that difficult to completely blow a job interview.
I've estimated that between career fairs and in-office interviews, I've interviewed over 150 people.
Katya Wachtel (photo left), writer for BusinessInsider.
Here is a fun online infographic creator introduced to us by Jacob Share in a post at PersonalBrandingBlog.
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
It’s a fabulous thing when you finally get a job offer.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Career fairs are going digital.