Business Communication Essentials, 8th Ed.
Prologue
Alison Green (photo, left) asks, "Wondering why you're not advancing in your career more quickly, or why you always seem to be overlooked when it comes time for raises, promotions, or important projects?
"Many people will tell you that the most effective way to find your next job is by meeting people and fostering relationships," says Matt Johnston (photo, left).
Brian Solis discusses reputation management as covered in Andy Beal's book Repped, 30 Days to a Better Online Reputation.
"The best advice I ever received was from a guy who came at me with scissors and cut off my tie.
Matt Johnston presents a short video on the topic.
"If you’re like most job seekers, you approach your job search with a set of beliefs about how the hiring process works, what responses from employers are good signs and what responses are bad.
According to Stephanie Buck (photo, left), "LinkedIn has developed a killer resource of 225 million users, one you absolutely should take advantage of when it comes to your career.
"Securing a job is the tough part, but scouting an open position?
"According to Fast Company, Instagram is becoming an important part of the hiring process for some employers, especially in more creative fields.
"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.
"I hate negotiating.
Jerry Saltz covers the topic at Vulture.
Jenny Foss (photo, left) writes about what job search tactics people should not use.
"Professionals of any level and in any industry can benefit from having their own site, and if you set it up right and maintain it, you can get it to the top of the search results page," writes Richard Feloni in a piece featured at BusinessInsider.
According to Julien Rio, "Managing a brand page on Facebook isn't an easy task.
"I have written several articles about LinkedIn, and they often generate the most comments," says William Aruda (photo, left) in a piece for Forbes.
"The changing nature of résumés, use of applicant tracking systems, LinkedIn and other social media sites, Skype video conferencing, big data applications and more are all impacting the way employers and hope-to-be-employees find, communicate and interact with each other," writes Arnie Fertig in his introduction of a post at USNews.
"In a decade of recruiting for countless sales and marketing jobs spanning numerous industries and locations, there is a reliable stable of tricks I’ve seen job seekers use to put themselves ahead of the crowd in any interviewing situation," states Ken Sundheim (photo, left) in a piece featured at PersonalBrandingBlog.
"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Got 5 minutes?
"See what the U.
"The following is a list of LinkedIn tools for business to help increase your LinkedIn effectiveness.