Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
When you heard that Malaysia Airlines texted loved ones of MH370's passengers that the passengers had likely perished in the South Indian Ocean, what was your reaction?
"When you introduce a new person by email, you can spark great new relationships if you share more than name and contact information.
"One in five job-seekers (19.
"Want to get more followers and increase engagement on Twitter?
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time [next] month to understand a few new social media tools and best practices," writes Susan Young (photo, left), President of Get In Front Communications, Inc.
Ginny Soskey presents an infographic on the topic created by WhoIsHostingThis.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"Securing a job is the tough part, but scouting an open position?
"It's the Internet of the Ephemeral—the side of the Internet that gives us Snapchat and Confide and other apps that owe their popularity not just to the fact that they are not Facebook, but also to the fact that they trade, specifically, on their impermanence.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
According to Naomi Garnice (photo, left) of the Daily Muse, "Considering that email is the primary form of communication in most offices, we don't always choose our written words as wisely as we should.
"Forget distinguishing the salad fork from the dinner fork.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
"As the playfully illuminating tech writer Mat Honan writes: 'Let’s say you’re a California-based employer and you do a basic background check on a job candidate.
Steven Gaffney (photo, left) talks about honest communication in this CommPro.
"As consumers use mobile devices more and more to read email, creating flawless designs that are readable and useful in both desktop and mobile environments can be quite a challenge.
"Knowledge seldom takes the place of experience.
"This infographic really takes a look at the changes in social media and offers predictions for what may be relevant in 2014.
Shel Israel (photo, left) shares his 12 tips.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.