Business Communication Essentials, 7th Ed.
Chapter 14. Applying and Interviewing for Employment
According to Julien Rio, "Managing a brand page on Facebook isn't an easy task.
"In a recent LinkedIn post, Bernard Marr (photo,left), a global enterprise performance expert and a best-selling business author, says he’s always astonished to hear that candidates have been asked such inappropriate questions," writes Jacquelyn Smith in a post at BusinessInsider.
"Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect.
"It’s easy to neglect one’s personal brand, or even the very idea of it.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
"You've done your research and found the job that you want to land.
"Many job seekers have described to me that submitting a resume in today's job market is mostly a banging-their-head-against-a-wall, extremely frustrating waste of time," writes Susan P.
"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.
David Reese (photo, left) offers a post on the topic at the Harvard Business Review blog.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"Unfortunately, candidates aren’t judged on how well they do their jobs; they’re judged on how well they describe how they do their jobs.
"Before you answer the question the employer asks, you should pause to think, 'What fear about the future caused them to ask this question about my past?
"In addition to your resume, everyone should have a professional bio," writes Marie Raperto (photo, left).
It may be hard to manage stress levels and stay motivated during the job hunt, especially if you feel like you're not in control of the situation.
According to Vivian Giang (photo, left), "Sometimes hiring managers can eliminate a candidate immediately because they've crossed the line and done something completely inappropriate.
"While you may end up being asked the standard "what is your weakness" question at a job interview, a sneaky employer may try to slip in some questions that are illegal to ask, in order to gain some possibly sensitive information," writes Justin Gmoser (photo, left) in presenting this video on the topic.
"If you don't have a digital presence today, you don't exist," writes Tom Cochran (photo, left), Chief Technology Officer with Atlantic Media.
"In a job interview, your body language is especially important, since your behavioral habits communicate certain messages to hiring managers," says Vivian Giang.
Julie Bort (photo, left) covers the seamier side of reputation management.
"The first time someone meets you, it takes them about three seconds to determine whether they like you or want to do business with you in the future, says Jean Baur (photo, left), a career coach and author of the book "The Essential Job Interview Handbook.
"The new year is often a good time to reflect on the good and bad things that have happened in the past year," says Vivian Giang with BusinessInsider.
"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.
"Get ready to nail your next interview, job seekers," writes Amy Levin-Epstein (photo, left).