Business Communication Today, 13th Ed.
Chapter 8. Social Media
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
"TED Talks are fun and interesting.
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"You don't have to be born with the power of persuasion.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.
With over 10 million downloads Wordfence is the premiere plugin for WordPress security.
Jodi Harris reports.
"Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done.
"The ancient Stoic philosophers are often dismissed as joyless and boring intellectuals.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
"Barbara Pachter provides advice on how to properly act in business and social settings in The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"In his book The Virgin Way, Richard Branson reveals that he loathes speaking in public.
"Here’s what the experts predict will be the top social media trends in 2016: .
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.