Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
“Most people just start doing things without reading the instruction manual.
Long-time readers might recall that a few years ago, I wrote an editorial titled "Email: Bad Bearer of Bad News?
When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under.
Employers are getting smarter.
Take a look at this Forbes.
"While Facebook gets all the glory (and a fair amount of criticism) for frequent revisions to its service, LinkedIn keeps quietly getting better," said Paul Gillin.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Jim Lodico, writing for SocialMediaExaminer.
"I think everyone should blog, especially entrepreneurs," says Dan Reich (photo, left).
Pam Sahota (photo, left) introduces and reviews "some awesome time-saving options for us on-the-go and those of us who just want the convenience of news at our fingertips with less hassle.
Dave Johnson has good things to say about 9Slides - an online platform that allows users to upload slides and videos for a synchronized online presentation you can show to those who missed your live presentation.
According to Brian Solis, "Social media is clearly becoming the new normal.
"What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio?
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
An overview to social networking sites & their usage for job search.
According to Bianca Male and Kim Bhasin (photo, left), "Productivity loss due to email has become such a big issue that one of the world's largest IT companies banned its use for its employees.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
Facebook Pages are the service that companies use to build a presence on Facebook.
I want to talk about the transformed media landscape, and what it means for anybody who has a message they want to get out to anywhere in the world.
About This Talk
The founding mother of the blog revolution, Movable Type's Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone).
Social Media Revolution: Is social media a fad, or is it the biggest shift since the Industrial Revolution?
Keynote on corporate blogging and why it represents a revolution in corporate communcations.