Business Communication Essentials, 7th Ed.
Chapter 6. Crafting Messages for Digital Channels
When it comes to corporate blogs, looks do make a difference.
When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under.
Michael Stelzner, with SocialMediaExaminer.
Employers are getting smarter.
Take a look at this Forbes.
"While Facebook gets all the glory (and a fair amount of criticism) for frequent revisions to its service, LinkedIn keeps quietly getting better," said Paul Gillin.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Jim Lodico, writing for SocialMediaExaminer.
Pam Sahota (photo, left) introduces and reviews "some awesome time-saving options for us on-the-go and those of us who just want the convenience of news at our fingertips with less hassle.
"I think everyone should blog, especially entrepreneurs," says Dan Reich (photo, left).
Stephanie Buck (photo, left), contributor at Mashable.
Stephanie Buck, researcher and writer for Mashable.
According to Brian Solis, "Social media is clearly becoming the new normal.
Erica Swallow (photo, left) reports on a study by Constant Contact and research firm Chadwick Martin Bailey.
"In a career workshop I recently conducted there were an inordinate number of attendees who stated they were on LinkedIn but did not know how to get the most out of it," writes Perry Newman.
"What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio?
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
An overview to social networking sites & their usage for job search.
"Thousands of flights each and every day transport millions of passengers all over the world.
According to Bianca Male and Kim Bhasin (photo, left), "Productivity loss due to email has become such a big issue that one of the world's largest IT companies banned its use for its employees.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.