Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
According to Brian Solis, "Social media is clearly becoming the new normal.
"What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio?
Simon Dumenco (photo, left) sees a market for a YouTube corporate apology channel to go along with the 100 new YouTube channels "born of just-announced partnerships with professional content producers.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
An overview to social networking sites & their usage for job search.
"Thousands of flights each and every day transport millions of passengers all over the world.
According to Bianca Male and Kim Bhasin (photo, left), "Productivity loss due to email has become such a big issue that one of the world's largest IT companies banned its use for its employees.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
Facebook Pages are the service that companies use to build a presence on Facebook.
I want to talk about the transformed media landscape, and what it means for anybody who has a message they want to get out to anywhere in the world.
About This Talk
The founding mother of the blog revolution, Movable Type's Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone).
In this quick video, I rant about social media etiquette.
Social Media Revolution: Is social media a fad, or is it the biggest shift since the Industrial Revolution?
Keynote on corporate blogging and why it represents a revolution in corporate communcations.
Courtland Bovee explains that social media isn't a fad.
In this podcast tutorial you'll learn how podcasting works in non-technical terms.
This video will show you how to create a podcast and distribute it.
A simple procedure for setting up an RSS aggregator.
This easy Twitter tutorial explains several ways to find people to follow on Twitter.
This 36-slide, illustrated presentation explains the difference between Web 1.
See how to create a podcast using the free Audacity software.
View this PowerPoint presentation for career-enhancing tips on using e-mail in professional settings.