Business Communication Essentials, 8th Ed.
Chapter 3. Planning Business Messages
"How do creative people come up with great ideas?
"Career expert and Growth Lab CEO Ramit Sethi [photo, left] shares an easy way to test your business ideas with your friends to see if your idea is something people want.
"The reason brainstorms devolve into groupthink has to do with the way memory works.
Liz Ryan answers a letter from a reader at Forbes.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"Creative design is a big part of what makes or breaks a new product.
"It's almost axiomatic - business growth requires a clear vision or goal and strategies to support it.
Read the details at the Boston Consulting Group's website.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
Knowledge@Wharton talks to Riccardo Illy (photo, left) and Marco Mari.
"How many times have you gotten a flash of insight, a great idea or remembered the name of that person you couldn’t come up with, while taking a shower?
According to Kristyn Corrigan, "When it comes to innovation, tall tales and hack advice abound.
"These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike.
"When I was in journalism school we called the failure to mention the most important, interesting, or attention-grabbing elements of a story in the first paragraph of a story 'burying the lede.
Merlin Mann (of 43 Folders fame) gives an improvised talk about time management to a crowd at Rutgers University.
Generate better ideas in less time with these helpful tips.