Business Communication Today, 14th Ed.
Chapter 10. Writing Routine and Positive Messages
"James Altucher (photo, left) shares the four words that guide his life and work as an entrepreneur, writer and father.
According to Todd Smith (photo, left), "There are literally hundreds if not thousands of little things we can do to raise the bar in our professional and personal lives.
"Trusting others doesn’t mean that you abdicate your responsibility as a leader.
According to Scott Meacham (photo, left), "I can't think of a single entrepreneur I've worked with who ever intended to fail.
"Our culture is obsessed with happiness, but what if there's a more fulfilling path?
"If nothing else, avoid the urge to respond in anger or haste.
Michael Hyatt gives his "4 steps to get your life back on track" after a major mistake.
"When PR is done well, it can be brilliant in its ability to promote your brand.
"In today's job market, sending a post-interview thank you note can mean the difference between landing the job and being completely overlooked,"writes Emmie Martin and Rachel Gillett.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
John Eades (photo, left) offers his 10 signs at LinkedIn.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
"Everyone today realizes the importance of digital technology and social media.
Rebecca Greenfield reports.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"Want to feel good about your own company's "end result"?
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
"Business leaders and entrepreneurs with superb people skills have a competitive edge over others.
According to Jacqueline Whitmore (photo, left), "When we’re young, our parents and teachers often instill the importance of saying, “thank you.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
David Lazarus (photo, left), business columnist with the LA Times, reports.