Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"When PR is done well, it can be brilliant in its ability to promote your brand.
"Location specialist xAd reports a $250 million revenue run rate.
"It’s not just the application, interview and hiring that brings you the best people.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"Amid fundamental shifts in the retail and consumer landscape, consumer-goods manufacturers must rethink the way they manage key accounts.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
"It's no secret that bad customers service drives consumers nuts.
"Maple, a David Chang-backed restaurant in New York City, doesn’t have any tables, cash registers, or waiters.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
Paco Underhill (photo, left) reports on the topic of "more vs.
"Think it’s easy to leverage social media to provide customer service to customers?
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
“It’s not like stores are dead, but you’re going to see a reimagining of retail and malls," says Barbara Kahn (photo, left).
Josh Dzieza reports on how "the rating game" has changed things.
"Everyone today realizes the importance of digital technology and social media.
Matthew Townsend reports.