Business in Action, 9th Ed.
Chapter 12: The Art and Science of Marketing
"In this Business English Pod lesson, we’ll see how important it is to strategize and plan when you’re handling a crisis.
"This is the third in our Business English Pod series on handling a crisis.
"This is the first in a series of Business English lessons on handling a crisis.
"[Recently] we looked at several ways to brainstorm ideas.
"The average American adult is expected to spend nearly 3.
"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits.
"Let’s face it: ideas are a dime a dozen.
"In today’s lesson, were going to look at how to organize your ideas.
"A job interview is one of the most stressful and high-pressure situations you experience in your working life.
"Unless you’re perfect, you have room to improve.
"Criticism is something we all have to face.
"So, you’ve found some great resources for studying English that suit your purpose.
"There are many different reasons why you might want to influence people.
"Many students of English have the feeling that they’ve learned pretty much all the grammar they need.
"In today’s lesson, we’re going to continue our look at the 10 key characteristics of the successful business leader.
"For today’s lesson, we’re going to take a look at 10 key skills or characteristics that every successful business leader needs.
"Get more done by understanding which of your tasks depend on which others, and sequence them to take the least amount of time.
"I sat down recently to chat with Jennifer K.
"Do your brainstorming sessions create a drizzle or a flood of ideas?
Everyone experiences the world through unconscious biases of perceptual filters, and too often people are unaware that they are doing so.
"When you’re in an interview, everything is focused on you – your education, your skills, and the qualities that make you the best candidate for the job.
"Inside the world of professional coaching.
"As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind.
"Behavior plays a major role in new targeting options on LinkedIn.
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible.