Excellence in Business Communication, 13th Edition
Chapter 11. Writing Persuasive Messages
"We all know that being seen as confident, but not cocky, at work can have a positive effect on our careers.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"Thanks to advances in neuroscience, brain scans, and data-driven studies, we've learned more about persuasion in the past decade than we had ever known previously.
"Can we break bad habits by being more curious about them?
"This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"The thought of speaking up when you weren't expecting to contribute to the conversation is terrifying," declares Stacey Gawronski (photo, left).
"Maybe you’ve scored that prized interview you’ve been after for some time, or maybe your CEO chose you to deliver a presentation, or maybe you have a big networking event—whatever the case, you’re obviously excited, but you’re also really nervous.
"People need to be inspired, and they will only feel inspired if their leader is positively disposed — and joyful.
"No approach or technique can guarantee persuasion success, but there are ways to determine if you are, indeed, made to persuade," writes Mark Rodgers (photo, left) at his blog - PersuasionMatters.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.
"Tal Ben-Shahar [photo, left] taught the most popular class at Harvard University — and it was all about happiness.
"A lot of career advice is built around slogans like “follow your heart” or “follow your passion.
" University of Illinois study found that people who earn the most (more than $10 million annually) are only a smidge happier than the average Joes and Janes who work for them.
"Many of us dream of being magically persuasive, to be able to enlist our co-worker to help us, our team member to support us, and our partner to listen to us," says Lolly Daskal of Inc.
"College can be an overwhelming and intimidating experience for even the best student.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
"Raymond Sheen, president of Product and Process Innovation, Inc.
Drake Baer thinks emoji are getting a bad rap.
See Dan Rockwell's 10 ways.
"There’s real power in sending a handwritten note to a customer: a card to thank a customer for subscribing, to celebrate with a customer for completing her first project with you, and so forth.
"I'm an average guy trying to become better in both my work and home life.
"Let's say you want to ask your boss for a raise, one that puts you at $100,000," writes Drake Baer (photo, left) in an article at BusinessInsider.