Business Communication Today, 15th Ed.
"The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand.
"There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact.
Michael Hyatt gives his "4 steps to get your life back on track" after a major mistake.
Sponsored by Squarespace, Erin Greenawald presents the results.
"It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens.
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"So, how do you know if your personal branding is a hit or a miss?
Download the guide from LinkedIn here or click on the image to the left.
Julie Bawden Davis (photo, left) reports on the trend.
"Discovering and implementing your company's brand identity isn't as complicated as it may appear.
According to Jon Parrish, "I now live by the rule of “Goo-diligence.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.
Cheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business.
"But, as you may have noticed, a lot of people are trying to tell stories these days.
"What does it take to get ahead?
"See the fascinatingly morbid graphic below from Who Is Hosting This?
"Brand yourself before others brand you.
"Remember when your online life had nothing to do with your work life?
"Consider the word "charismatic.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Erica Cerulo covers the topic.
"So how do advertisers get a Super Bowl audience to listen up?
Bryan Eisenberg covers the topic in an article at ClickZ.