Business Communication Today, 15th Ed.
Chapter 17. Enhancing Presentations with Slides and Other Visuals
"Here are ten tips to help you add a little zing! to your next presentation.
"If you're trying to perfect your pitch, try these seven public speaking exercises to help you get there.
"Fortunately, eloquence is a skill that can be taught, practiced, and mastered.
"Public speaking means – for most people – stress and a sudden flurry of decision-making under stress.
"Poor use of PowerPoint is such a common bad habit that it’s almost become the norm in the corporate world.
"If you’ve fallen into some bad PowerPoint habits, you may feel stuck in a rut with your presentation slides.
According to Nick Morgan (photo, left), ".
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
"Many people are afraid of public speaking.
"In the past year and a half, I’ve given over 100 keynote speeches and hundreds of presentations, and things have changed dramatically.
"When we speak, we have about 60 seconds to capture our audience's attention, establish credibility, orient them to our topic, and motivate them to listen, says Darlene Price, president of Well Said, Inc.
Jacquelyn Smith relays the advice of Darlene Price (photo, left).
"When it comes to persuasive communication, if you wander, you are lost.
"Developing an effective presentation is akin to the value chain in business: a series of activities performed to deliver a valuable product or service.
"Having sat through more presentations that we can count and having had to present our own work and ideas throughout the years, we have learnt a lot about what makes you a good presenter and what doesn’t.
First Round Review reports on the work of IDEO and their Project Lead, Nicole Kahn (photo, left).
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
"It’s fairly inevitable: at some point in your career, you’re likely to be asked to make a presentation," remarks Bernard Marr.
"Not all leaders are great communicators.
"A sales presentation should be short, simple and concise; your audience will retain a maximum of 3-4 posts per presentation, so take advantage to target your customer by taking about their needs to gain their trust.
"If you’re interested in keeping your audience engaged, engrossed, and enrapt (or at least awake), here are 7 PowerPoint tips that will help you grab and keep their attention," declares Monique Torres (photo, left) in an article at Act-On.