Business Communication Today, 13th Ed.
Chapter 17. Enhancing Presentations with Slides and Other Visuals
Kathryn Dill (photo, left) presents the 3 components of natural presenting.
It has been some time since we featured Nancy Duarte.
According to Greg Stone (photo, left), "Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.
"What's the secret to becoming an excellent public speaker?
"Even if it’s not your job to read the evening news, a teleprompter can come in handy.
"Here are ten tips to help you add a little zing! to your next presentation.
"If you're trying to perfect your pitch, try these seven public speaking exercises to help you get there.
"Fortunately, eloquence is a skill that can be taught, practiced, and mastered.
"Public speaking means – for most people – stress and a sudden flurry of decision-making under stress.
"Poor use of PowerPoint is such a common bad habit that it’s almost become the norm in the corporate world.
"If you’ve fallen into some bad PowerPoint habits, you may feel stuck in a rut with your presentation slides.
According to Nick Morgan (photo, left), ".
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
"Many people are afraid of public speaking.
"In the past year and a half, I’ve given over 100 keynote speeches and hundreds of presentations, and things have changed dramatically.
"When we speak, we have about 60 seconds to capture our audience's attention, establish credibility, orient them to our topic, and motivate them to listen, says Darlene Price, president of Well Said, Inc.
Jacquelyn Smith relays the advice of Darlene Price (photo, left).
"When it comes to persuasive communication, if you wander, you are lost.
"Developing an effective presentation is akin to the value chain in business: a series of activities performed to deliver a valuable product or service.
"Having sat through more presentations that we can count and having had to present our own work and ideas throughout the years, we have learnt a lot about what makes you a good presenter and what doesn’t.
First Round Review reports on the work of IDEO and their Project Lead, Nicole Kahn (photo, left).