Business Communication Today, 13th Ed.
Chapter 8. Social Media
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"This is the largest collection of social media tools on the planet.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.
"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).
Jacs Henderson presents an infographic of eight social media mistakes.
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.
"Social media gives companies direct, unmediated access to prospects and customers.
John Tsantalis runs the blog - Profits Online.
"Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
Sarah Perez reports on the topic at TechCrunch.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
Jodi Harris reports.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.