Business Communication Today, 13th Ed.
Chapter 8. Social Media
"Public speaking is hard enough for most of us.
"Securing a job is the tough part, but scouting an open position?
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
In this video the editors at Wipster interview key people in the industry.
"Forget distinguishing the salad fork from the dinner fork.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"As the playfully illuminating tech writer Mat Honan writes: 'Let’s say you’re a California-based employer and you do a basic background check on a job candidate.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Knowledge seldom takes the place of experience.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"Watch this video to find out how the fast-paced growth in mobility is shaping businesses and enterprise mobility, and what a robust strategy can do to ensure success for the future of your organisation.