Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
Chris Taylor (photo left), San Francisco bureau chief of Mashable.
Jonathan Bailey, writing for BlogHerald.
A global bank executive recently described to us a challenge for our times.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.
With apologies to Shakespeare, who was quite the networker himself in Elizabethan times, to network or not to network is not the question.
Two-thirds of US companies expect to increase hiring in the coming year, according to a recent survey by social recruitment software developer JobVite.
With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management.
The Internet represents an unlimited opportunity for your brand, and blogs are just one of many platforms that can benefit you.
How can you use Twitter most effectively?
“Most people just start doing things without reading the instruction manual.
You hear so much about how instantly reachable we all are, how hyperconnected, with our smartphones, laptops, tablets and such.
Long-time readers might recall that a few years ago, I wrote an editorial titled "Email: Bad Bearer of Bad News?
When it comes to corporate blogs, looks do make a difference.
When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under.
Michael Stelzner, with SocialMediaExaminer.
Employers are getting smarter.
Take a look at this Forbes.
"While Facebook gets all the glory (and a fair amount of criticism) for frequent revisions to its service, LinkedIn keeps quietly getting better," said Paul Gillin.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Jim Lodico, writing for SocialMediaExaminer.
"I think everyone should blog, especially entrepreneurs," says Dan Reich (photo, left).
Pam Sahota (photo, left) introduces and reviews "some awesome time-saving options for us on-the-go and those of us who just want the convenience of news at our fingertips with less hassle.
Stephanie Buck (photo, left), contributor at Mashable.