Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.
Here is the Quick Learning Guide for Chapter 9.
This brief PowerPoint presentation identifies the different types of emotional appeals and helps you select the most-effective appeal for any marketing or sales message.
See how to create a podcast using the free Audacity software.
View this PowerPoint presentation for career-enhancing tips on using e-mail in professional settings.