Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Here are some ideas for making Instagram work for your business, no matter the industry.
"Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
According to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
"Press and marketing might accelerate businesses, but product builds the foundation.
"So how do advertisers get a Super Bowl audience to listen up?
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.
"This infographic by Kissmetrics will guide your through making the right color choices for your design.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
Talia Wolf (photo, left) asks, "Have you ever thought about the effect the color of your landing page has on your users?
"Every company is defined by a few things: its name, logo, and brand identity.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.
"As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas.
To call Zappos an online shoe store takes away from the brilliance behind the 12-year-old e-commerce powerhouse.
Retailer Gap offers another example this year that marketers can learn from.
The business market is comprised of organizations that, in some form, are involved in the manufacturer, distribution or support of products or services sold or otherwise provided to other organizations.
Possibly the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do).
In the first section of our highly detailed Principles of Marketing Tutorials we lay the groundwork for our study of the field of marketing with a close look at marketing’s key concepts and the important tasks marketers perform.