Business in Action, 9th Ed.
Chapter 12: The Art and Science of Marketing
"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.
According to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"We think so, and online sales of luxury goods could triple to €70 billion by 2025.
"The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price.
"Our company, which offers content and video materials for small businesses, is in its third year of operation.
"I often hear from business owners who feel they’re too busy running their business to spend time on marketing," writes columnist Steve Olenski.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
According to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
"Press and marketing might accelerate businesses, but product builds the foundation.
"So how do advertisers get a Super Bowl audience to listen up?
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.
"This infographic by Kissmetrics will guide your through making the right color choices for your design.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
Talia Wolf (photo, left) asks, "Have you ever thought about the effect the color of your landing page has on your users?
"Every company is defined by a few things: its name, logo, and brand identity.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.