Business Communication Essentials, 7th Ed.
Chapter 9. Writing Persuasive Messages
Beth Monaghan weighs in.
"I hate to admit it, but people annoy me pretty regularly," admits Karen Eller in a piece at DumbLittleMan.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
According to Jeff Haden (photo, left), "Perspective is a funny thing.
"If you want your big dream bad enough, read these 5 short stories.
David Lazarus (photo, left), business columnist with the LA Times, reports.
John Brandon has mastered his email inbox but "there's one thing [he's] mastered even more than that: spotting a lack of confidence.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
Take a look at this infographic at elearninginfographics.
"This article looks at strategies you can use to ensure that your use of email is clear, effective, and successful.
Jeff Haden presents each tip and a link to the appropriate TED talk including one by Malcolm Gladwell.
Geoffrey James (photo, left) details the perfect elevator pitch.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
Erinn Bucklan discusses Dale Carnegie's How to Win Friends and Influence People.
"The fear of public speaking is the most common fear and prevents many people from achieving their potential.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"Talking about yourself is hard.
Jeff Haden writes, "Some people like to learn from mistakes.
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.
What role should persuasive arguing play, if any, in negotiations?