Business Communication Today, 13th Ed.
Chapter 8. Social Media
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
Sarah Perez reports on the topic at TechCrunch.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
Jodi Harris reports.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"Here’s what the experts predict will be the top social media trends in 2016: .
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
Will wearable technologies influence business and business communication?
Kathleen Chaykowski has the details at Forbes.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.