Excellence in Business Communication, 13th Edition
Chapter 1. Professional Communication in a Digital, Social, Mobile World
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.
Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear.
This is a Dove Beauty ad showing Photoshop changing a plain girl into a model.
Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon.
(To complete the exercises in Chapter 13, copy the text below and paste it into your word processor.