Business Communication Essentials, 8th Ed.
Chapter 9. Writing Persuasive Messages
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
You have a fire inside you, a frictional energy, read these thoughts, think about them and let them propel you into action.
In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.
What role should persuasive arguing play, if any, in negotiations?
I've just deleted a rather abstract introduction I wrote to this article about truth.
What if you see something online and disagree?
Interested in including some humor in your next public speech.
"We've all heard of or experienced ourselves the mental or physical brain freeze that's often described as "choking" under pressure.
Here are the sevev benefits that drive human behavior and will you help write more persuasive messages.
This entertaining animated video explains how to use the science of persuasion in six effective and ethical ways.