Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
"As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.
Which buzzword do you think leads the list of most overused words in PR put out by the folks at Francis Moran & Associates?
Chris Taylor (photo left), San Francisco bureau chief of Mashable.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
David Berkowitz explains the differences between Google+ and Facebook.
Simon Dumenco (photo, left) sees a market for a YouTube corporate apology channel to go along with the 100 new YouTube channels "born of just-announced partnerships with professional content producers.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
When most successful athletes endorse a brand, they usually lend their faces and names to commercials and print ads, and show up to smile and shake hands with fans for public appearances.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses how Kodak leverages social media.
Learn the latest statistics and trends about social media.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.