Business Communication Today, 15th Ed.
Chapter 8. Social Media
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
Bryan Eisenberg covers the topic in an article at ClickZ.
"How long should my tweet be?
"Our focus has shifted from Social Media to VISUAL Social Media.
According to Bob Hutchins, "What people are sharing and how they’re sharing it is changing.
"Videos and photos are more likely to get clicked and shared on social media.
Take a look at a "Day in the Life of" Morgan, a communications employee at JetBlue.
"Below are some of the best social bookmarking websites I would recommend to teachers and students.
Logan Harper (photo, left) provides his answers to the question - Should you connect with co-workers on social media?
"It’s not just the small companies and amateurs that make mistakes on social media.
"One in five job-seekers (19.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time [next] month to understand a few new social media tools and best practices," writes Susan Young (photo, left), President of Get In Front Communications, Inc.
"Securing a job is the tough part, but scouting an open position?
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
"As the playfully illuminating tech writer Mat Honan writes: 'Let’s say you’re a California-based employer and you do a basic background check on a job candidate.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).