Business Communication Today, 15th Ed.
Chapter 8. Social Media
Watch the video at Vimeo.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
"As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.
"It’s hard out there for a paranoid cybersecurity reporter," writes Nicole Perlroth (photo, left).
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
'"What are the biggest mistakes that you find small business leaders make when using social media?
LinkedIn is about marketing: marketing your company or marketing yourself.
The infographic shows you how to maximize your use of Linkedin presence.
Social networking is the #1 activity online.
It seems that sharing online is still so very novel and so early in humans social digital development stage that we are like young children before we had all our brain cells lined up in the correct sequence that provided logical thought capabilities.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
The folks at BusinessInsider.
Your next job application could require a social media background check.
Social media is not here to save you.
Now that Facebook has announced Skype-powered video chat, people are psyched.
A global bank executive recently described to us a challenge for our times.