Business in Action, 9th Ed.
Chapter 12: The Art and Science of Marketing
See how the equilibrium point represents a balance between supply and demand.
According to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"We think so, and online sales of luxury goods could triple to €70 billion by 2025.
"The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Our company, which offers content and video materials for small businesses, is in its third year of operation.
"I often hear from business owners who feel they’re too busy running their business to spend time on marketing," writes columnist Steve Olenski.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
According to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
Listen to this podcast.
Listen to this podcast.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
"Press and marketing might accelerate businesses, but product builds the foundation.
"So how do advertisers get a Super Bowl audience to listen up?
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.