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Business in Action, 9th Ed.
Table of Contents
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Taking Stock of Dodd-Frank: Hits, Misses and Unfinished Business (1688)
What’s Driving Silicon Valley to Become ‘Radicalized’ (1500)
The In-N-Out Effect: Trademark Mistakes You Need to Avoid (1389)
These Five Companies Are Suing Copycats (1337)
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Business in Action, 9th Ed.
Appendix A: Business Law
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Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
Chapter 10: Creating a Culture of Accomplishment
Chapter 11: Principles of Human Resource Management
Chapter 11: The Starbucks Story
Chapter 11: Understanding Workplace Diversity
Chapter 9: Six Sigma
Chapter 9: Toyota Production System
Chpater 9: Top 60 Marketing Tips
Chapter 8: Five Dysfunctions of Business Teams
Chapter 8: Why Teams?
Chapter 8: Why Business Teams Go Bad
Chapter 7: Creating a Good-to-Great Company
Chapter 8: Motivation Essentials
Chapter 8: Teams–Creating a Culture of Accomplishment
Chapter 7: High-Performance Leadership
Chapter 7: The Little Book of Leadership
Chapter 7: Colin Powell’s Leadership Presentation
Chapter 7: Winning with Leadership!
Chapter 6: Top Ten Mistakes Enterpreneurs Make
Chapter 6: Successfully Launching New Ventures–The Business Plan
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