Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Everyone today realizes the importance of digital technology and social media.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
Heidi Hoopes covers Google's Smart Reply.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"One of the best ways to initiate a conversation with someone you admire — whether they're in your industry or someone with an interesting career — is through a cold email," writes Richard Feloni of BusinessInsider.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"These days, email often supplements or even replaces traditional print business letters, internal memos and cover letters.
"Dealing with frustrated and angry employees is a part of a small-business owner's responsibilities.
In discussing a 2014 handling of rejection emails sent to applicants to John Hopkins University Lynn Gaertner-Johnston writes the following:
"In his excellent book On Apology, Dr.
According to John Brandon (photo, left), "One minute can make the difference between your getting fired, infuriating an investor, ticking off every employee in your company, or breaking up a relationship and your impressing a client or business partner and avoiding looking foolish (or worse).
"A single word can be the difference between success and failure of email marketing campaigns.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
"These days we have replaced memos with rampant emails.
"The following are just some benefits to using your blog as a business communication tool?
"Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
"Some call it writer’s block, others just chalk it up to a lack of inspiration.