Business Communication Today, 15th Ed.
Chapter 11. Writing Negative Messages
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"People are taking to your digital properties with pitchforks and lit torches.
"If you or your CEO has been called upon by a TV news reporter to comment on a mass layoff, product recall or other urgent news situation, you know the feeling that this old Wide World of Sports adage can evoke: 'The thrill of victory and the agony of defeat,'" writes Gwen Chynoweth (photo, left).
In this Business English Pod .
"In a decision that could reshape the rules for online consumer reviews, a Virginia court has ruled that the popular website Yelp must turn over the names of seven reviewers who anonymously criticized a prominent local carpet cleaning business.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
This Business English podcast is the second part of a two-part series on making, rejecting and accepting suggestions.
This is the last in our three-part Business English Podcast series on cold calling.
I just finished reading an interesting book titled Annoying by science writers Joe Palca and Flora Lichtman (2011).
On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.
Your colleague Jim calls you “honey,” makes cracks about women drivers, and suggests that you be the one to shop for the retirement gift for Bob because “women like that sort of thing.
"People are busy.
Listen in on this corporate training session regarding ethical issues in social media.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast, which is the introduction of a presentation to college seniors.