Business Communication Today, 13th Ed.
Chapter 8. Social Media
According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
Chapter 14 Message 14B
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"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
"Kim Brown is an assistant director for Syracuse University's Career Services department.
Digital shaming has become the newest form of public stocks, ensuring the wrongdoings of individuals are widely known and impossible to erase.
Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client.
After getting fired in October from the high-tech startup where he had worked for more than four years Joshua Filgate, a 27-year-old engineer in Southborough, Mass.
Social networking is the #1 activity online.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
Geoffrey James (photo, left) offers some advice to avoid "LinkedIn mistakes that will kill your credibility.
The folks at BusinessInsider.
Your next job application could require a social media background check.
The benefits of a great blog are well-known: branding, user acquisition, press, conversions, hype.
Social media is not here to save you.
A global bank executive recently described to us a challenge for our times.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.