Business Communication Today, 12th Ed.
Chapter 8. Social Media
Read the details at the Boston Consulting Group's website.
See how Catalyst, "the leading nonprofit organization with a mission to accelerate progress for women through workplace inclusion," is helping companies create "workplaces where employees representing every dimension of diversity can thrive.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
"A new legal tool to create a solid foundation for long term mission alignment and value creation.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"Nike shares its sustainable business and innovation work with interactive experiences and updates on strategy, approach and performance, as well as targets that .
From their website, "Founded in 2004, the Alliance for Board Diversity (ABD) is a collaboration of four leadership organizations: Catalyst, The Executive Leadership Council, the Hispanic Association on Corporate Responsibility, and Leadership Education for Asian Pacifics, Inc.
From their "About" section, "Hispanic Executive is more than a magazine, it’s a union of leaders in the fastest-growing market in America.
A website offered by BlackEnterprise.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
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"Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"The following are just some benefits to using your blog as a business communication tool?
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
"Some call it writer’s block, others just chalk it up to a lack of inspiration.
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.