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Business in Action, 8th Ed.
Table of Contents
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Business in Action, 8th Ed.
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Appendix A. The Electronic Frontier Foundation’s position on the DCMA
Appendix B. Outlining a risk management strategy
Appendix B. Smart tips for buying life insurance
Appendix C. Simple steps to protect your privacy
Appendix D. Free personal investing videos
Appendix D. Mint.com’s Life After Graduation roadmap
Appendix D. Money management strategies to get your finances under control
Appendix D. Use these free online financial calculators
Chapter 1. Ready to start a business? Get this insider advice
Chapter 1. The mobile business advantage
Chapter 2. A closer look at the equilibrium point
Chapter 2. Is a higher minimum wage really the job killer some claim it to be?
Chapter 3. Do a deep dive into balance-of-trade data
Chapter 3. Explore NAFTA trading flows, city by city
Chapter 3. The staggering scale of international tax havens
Chapter 3. Working to eradicate corruption around the world
Chapter 4. Are corporations putting too much emphasis on shareholder value?
Chapter 4. Know your rights as a consumer
Chapter 4. See how one of the world’s biggest energy consumers is reducing, reusing, and recycling
Chapter 4. Want to make an impact with your entrepreneurial efforts?
Chapter 4. Which companies do U.S. consumers like and loathe the most?
Chapter 5. Benefit corporations and B Corp certification
Chapter 5. Interested in shareholder activism?
Chapter 5. Starting and growing a successful partnership
Chapter 6. Find an incubator to nurture your new venture
Chapter 6. Learn from the failure of other entrepreneurs
Chapter 6. Looking for an angel?
Chapter 6. Young entrepreneurs changing the world
Chapter 7. A company needs bosses, right?
Chapter 7. Bold vision: dream big and don’t back down
Chapter 7. How managers tackle today’s leadership challenges
Chapter 7. Management is not leadership
Chapter 7. Management tools and trends
Chapter 8. Keep small tiffs from escalating into major battles
Chapter 8. Taking teams to the top
Chapter 8. The benefits of mobile collaboration
Chapter 9. The effort to bring manufacturing activities back to the United States
Chapter 9. Watch robots build a Tesla electric car
Chapter 10. Givers, takers, and matchers: how giving can be a source of motivation
Chapter 10. Plot your career path
Chapter 10. Quick summaries of key motivational concepts
Chapter 10. Satisfying the four fundamental drivers of employee behavior
Chapter 11. Get the facts on gender gaps in corporation leadership
Chapter 11. See what Google employees have to say about diversity
Chapter 11. Take a closer look at how the United States is changing
Chapter 11. Which companies rank highly in quality of work life?
Chapter 12. An in-depth tutorial on labor unions
Chapter 13. Learn more about careers in marketing
Chapter 13. Marketing to the mobile buyer
Chapter 13. New research into consumer-generated content marketing
Chapter 13. What’s hot in global consumer markets?
Chapter 14. The design choices behind lovable logos
Chapter 14. The fundamental steps to building your brand
Chapter 15. Love the retail experience?
Chapter 15. See how big Amazon’s distribution operations look from the inside
Chapter 15. See the hottest new concepts in retailing
Chapter 15. The future of retail: some possible innovations
Chapter 15. Watch Walmart’s march across America
Chapter 16. Content marketing and blogging tips
Chapter 16. How social media changed public relations
Chapter 16. Issues in database marketing
Chapter 16. See the latest ads from all around the world
Chapter 16. Social media etiquette guide for businesses
Chapter 17. Considering a career in accounting?
Chapter 17. Five tips for reading a balance sheet
Chapter 17. Get a grip on balance sheets
Chapter 18. Build a better budget
Chapter 18. Getting your credit report is essential—and free
Chapter 19. Mutual funds: The fundamental concepts
Chapter 19. Practice your investment skills
Chapter 20. Did we learn anything from the banking crisis?
Chapter 20. Free consumer advice from the Federal Reserve
Chapter 20. Free money advice from Mint.com
Chapter 20. Interested in working for an investment bank?
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