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Appendix A: An Intellectual Property Overview: Patents, Trademarks, and Copyright

Appendix B: Conversation Starters–College Health Insurance

Appendix C.: Web 2.0

Chapter 19: How a Company Goes Public

Chapter 20: U.S. Banking Regulation

Appendix A: Contracts

Chapter 18: What Is Financial Management?

Chapter 17: A Review of Financial Statements with Analysis

Chapter 17 : What Is Accounting?

Chapter 15: Retailing 2.0

Chapter 16: What’s Next in Media?

Chapter 14: Product Innovation

Chapter 15: E-Commerce 2008 and Beyond

Chapter 15: Word-of-Mouth Marketing Techniques

Chapter 13: Introduction to Marketing Research

Chapter 13: How to Create Devoted Customers

Chapter 13: Principles of Internet Marketing

Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing

Chapter 14: Creativity and Brainstorming for New Products

Chapter 14: Product Development Strategy

Chapter 13: What’s Next in Marketing and Advertising?

Chapter 13: Marketing to Generation Y

Chapter 13: Creating an Effective Marketing Plan

Chapter 13: 2008 Marketing Trends and Predictions

Chapter 11: Workplace Etiquette

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