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The In-N-Out Effect: Trademark Mistakes You Need to Avoid
May 12, 2015 by Jan ShawkeyJohn Moyer reports on the case of Chadder's and In-N-Out Burger...Category: Ethics and Laws, Special: Articles, U.S. Legal System and Business LawComments Off on The In-N-Out Effect: Trademark Mistakes You Need to Avoid
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10 Paths Which Often Lead to Early Business Failure
by Jan Shawkey"I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time...Category: Small Business and Entrepreneurship, Special: ArticlesComments Off on 10 Paths Which Often Lead to Early Business Failure
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3 Ways Small Businesses Can Use Video Marketing
by Jan Shawkey"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content...Category: Special: Articles, Special: Videos, Video Production, Visual CommunicationComments Off on 3 Ways Small Businesses Can Use Video Marketing
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The Invention of the Baby Carrot
by Jan Shawkey"The year is 1986, and you operate one of the largest carrot farms and processing plants in California...Category: Product and Pricing Strategies, Special: Articles, The Art and Science of MarketingComments Off on The Invention of the Baby Carrot
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6 Tips for Positive Brand Building
by Jan ShawkeyKen Lin (photo, left) writes about how he approached branding for his company Credit Karma...Category: Personal Branding and Reputation Management, Special: ArticlesComments Off on 6 Tips for Positive Brand Building
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When a Ripoff Report Strikes Your Business, Follow These Steps
by Jan ShawkeyCheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business...Category: Personal Branding and Reputation Management, Special: ArticlesComments Off on When a Ripoff Report Strikes Your Business, Follow These Steps
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When It Comes to Sales, the Phone Is Your Most Powerful Tool
by Jan ShawkeyAccording to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously...Category: Special: Articles, Telephone Skills, The Art and Science of MarketingComments Off on When It Comes to Sales, the Phone Is Your Most Powerful Tool
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7 Steps to Up Your Corporate Social Responsibility Game
by Jan Shawkey"Want to feel good about your own company's "end result"?..Category: Ethics and Corporate Social Responsibility, Public Relations, Special: ArticlesComments Off on 7 Steps to Up Your Corporate Social Responsibility Game
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The Great Unraveling of Globalization
by Jan Shawkey"In late 2013, Cisco chief executive John Chambers used a portentous phrase while telling analysts that sales in emerging markets were spiraling downward, forcing the networking equipment company to cut its three- to five-year revenue growth target: "We’re the canary in the coal mine," writes Jeffrey Rothfeder (photo, left)...Category: Special: Articles, The Global MarketplaceComments Off on The Great Unraveling of Globalization
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4 Ways “Good Enough” Motivates Employees for Greater Growth
by Jan Shawkey"Last month, I worked with a manager who was eager to develop her staff, but was overwhelmed by her senior management’s charge to accelerate top performance with highly ambitious goals," writes Wendy Axelrod (photo, left), in a piece at SmartBlogs...Category: Employee Development and Support, Special: ArticlesComments Off on 4 Ways “Good Enough” Motivates Employees for Greater Growth
