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  1. Chapter 8. Best practices for posts on leading social media platforms

    October 28, 2019 by George Dovel
    See what works best for posts on Facebook, Instagram, LinkedIn, Pinterest, and Twitter...
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  2. Chapter 8. Proven tips for writing compelling social media headlines

    by George Dovel
    This in-depth guide based on extensive research tells you what works and what doesn't...
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  3. Chapter 7. Improve your document designs by learning the fundamentals of typography

    by George Dovel
    Knowing the basics of type usage will help you create more effective page and screen layouts...
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  4. Chapter 7. Twenty typeface mistakes to avoid

    by George Dovel
    Follow these typeface tips from professional graphic designers...
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  5. Chapter 7. Twenty tips for professional-grade design

    by George Dovel
    The article mentioned on page 201 is no longer available, but here is a link to dozens of articles on effective design, covering everything from color to font choices...
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  6. Chapter 6. Practical tips for more-effective sentences

    by George Dovel
    The Writer’s Handbook from the University of Wisconsin offers tips on writing clear, concise sentences...
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  7. Chapter 6. Avoid the “curse of knowledge”

    by George Dovel
    Understand why it can be so difficult to view any topic from the reader’s point of view...
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  8. Chapter 6. What do your word choices say about you?

    by George Dovel
    See how word choices can reveal a writer’s deepest thought patterns and beliefs...
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  9. Chapter 5. How to guide a group brainstorming session

    by George Dovel
    Follow these simple tips to get the most from your next brainstorming session...
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  10. Chapter 5. Dig deep into audience needs with this planning tool

    by George Dovel
    This in-depth advice can help you analyze audiences for even the most complex communication scenarios...
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