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  1. Chapter 8. Proven tips for writing compelling social media headlines

    October 28, 2019 by George Dovel
    This in-depth guide based on extensive research tells you what works and what doesn't...
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  2. Chapter 13. Great advice for getting started in digital video

    October 27, 2019 by George Dovel
    This website offers a wealth of advice on producing quality videos...
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  3. Chapter 12. Ten mistakes that make websites difficult to use

    by George Dovel
    Don’t make these common mistakes on your website...
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  4. Chapter 12. Quick tips and easy-to-follow advice from the Chicago Manual of Style

    by George Dovel
    The 1000-plus pages of advice in the Chicago Manual of Style for citations and other writing and formatting questions can be overwhelming, but the editors are here to help...
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  5. Chapter 11. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  6. Chapter 11. Open doors with these seven magic words

    by George Dovel
    Use these audience-focused words to craft persuasive messages...
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  7. Chapter 10. Is there any truth to that rumor?

    by George Dovel
    The Emergent website at Columbia University tracks and evaluates rumors spreading online...
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  8. Chapter 10. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  9. Chapter 10. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  10. Chapter 10. A great example of a thoughtful, responsible apology

    by George Dovel
    When its Twitter chatbot Tay got hijacked and had to be taken down, Microsoft issued an apology that got every note right...
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