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  1. Chapter 9. Open doors with these seven magic words

    January 10, 2017 by George Dovel
    Use these audience-focused words to craft persuasive messages...
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  2. Chapter 8. IBM crowdsources a replacement for its annual performance reviews

    by George Dovel
    CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach...
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  3. Chapter 11. IBM crowdsources a replacement for its annual performance reviews

    by George Dovel
    CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach...
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    Category: Special: Articles, Special: BCT14- Students - Learn MoreComments Off on Chapter 11. IBM crowdsources a replacement for its annual performance reviews

  4. Chapter 8. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  5. Chapter 11. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  6. Chapter 8. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  7. Chapter 11. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  8. Chapter 10. Using Twitter for routine customer communication

    by George Dovel
    These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter...
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  9. Chapter 7. Using Twitter for routine customer communication

    by George Dovel
    These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter...
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  10. Chapter 9. Using Snapchat for business communication

    by George Dovel
    With its massive and still-growing audience, it’s no surprise that the photo- and video-sharing network has caught the attention of business communicators...
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