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  1. Chapter 7. Improve your document designs by learning the fundamentals of typography

    October 28, 2019 by George Dovel
    Knowing the basics of type usage will help you create more effective page and screen layouts...
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  2. Chapter 7. Twenty typeface mistakes to avoid

    by George Dovel
    Follow these typeface tips from professional graphic designers...
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  3. Chapter 6. Avoid the “curse of knowledge”

    by George Dovel
    Understand why it can be so difficult to view any topic from the reader’s point of view...
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  4. Chapter 6. What do your word choices say about you?

    by George Dovel
    See how word choices can reveal a writer’s deepest thought patterns and beliefs...
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  5. Chapter 13. Build your company with effective responses to RFPs

    October 27, 2019 by George Dovel
    In many industries, responding to RFPs is a vital business skill for expanding a company...
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  6. Chapter 12. Ten mistakes that make websites difficult to use

    by George Dovel
    Don’t make these common mistakes on your website...
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  7. Chapter 12. Get clear answers to murky copyright questions

    by George Dovel
    View original content ..
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  8. Chapter 11. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  9. Chapter 11. Using stories to persuade

    by George Dovel
    Learn why stories are usually more effective than plain data when it comes to changing minds...
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  10. Chapter 11. Open doors with these seven magic words

    by George Dovel
    Use these audience-focused words to craft persuasive messages...
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