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  1. Chapter 8. Proven tips for writing compelling social media headlines

    October 28, 2019 by George Dovel
    This in-depth guide based on extensive research tells you what works and what doesn't...
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  2. Chapter 13. Great advice for getting started in digital video

    October 27, 2019 by George Dovel
    This website offers a wealth of advice on producing quality videos...
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  3. Chapter 12. Ten mistakes that make websites difficult to use

    by George Dovel
    Don’t make these common mistakes on your website...
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  4. Chapter 12. Quick tips and easy-to-follow advice from the Chicago Manual of Style

    by George Dovel
    The 1000-plus pages of advice in the Chicago Manual of Style for citations and other writing and formatting questions can be overwhelming, but the editors are here to help...
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  5. Chapter 11. Building audience relationships with content marketing

    by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  6. Chapter 11. Open doors with these seven magic words

    by George Dovel
    Use these audience-focused words to craft persuasive messages...
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  7. Chapter 10. These templates make it easier to turn down recommendation requests

    by George Dovel
    The career expert Alison Doyle offers advice and message templates to help you handle these uncomfortable messages...
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  8. Chapter 10. Is there any truth to that rumor?

    by George Dovel
    The Emergent website at Columbia University tracks and evaluates rumors spreading online...
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  9. Chapter 10. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  10. Chapter 10. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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