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  1. Chapter 3. Loosen up your writing with these free-writing tips

    February 4, 2018 by George Dovel
    Free writing can be a great way to come up with material for a writing project and to get more comfortable with the process of writing...
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  2. Chapter 2. Dining etiquette simplified

    by George Dovel
    Etiquette expert Barbara Pachter offers tips to help you get comfortable at business lunches and dinners...
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  3. Chapter 9. Building audience relationships with content marketing

    January 10, 2017 by George Dovel
    Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully...
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  4. Chapter 9. Open doors with these seven magic words

    by George Dovel
    Use these audience-focused words to craft persuasive messages...
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  5. Chapter 8. IBM crowdsources a replacement for its annual performance reviews

    by George Dovel
    CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach...
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  6. Chapter 8. Is there any truth to that rumor?

    by George Dovel
    The Emergent website at Columbia University tracks and evaluates rumors spreading online...
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  7. Chapter 8. In-depth advice on issuing an apology

    by George Dovel
    Balance the needs of all affected stakeholders with these timely tips...
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  8. Chapter 8. A better way to say no

    by George Dovel
    Executive Beth Brady’s advice starts with “Say no with a comma, not a period...
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  9. Chapter 7. Using Twitter for routine customer communication

    by George Dovel
    These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter...
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  10. Chapter 7. LinkedIn’s advice for college students

    by George Dovel
    Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations...
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